About Us

International Business Growth Professionals

Kinetic Consulting Services is a boutique Dubai based business growth consulting company providing private and public sector clients with the full suite of consulting services to accelerate growth, build brand value, and achieve market differentiation. We specialise in creating and implementing practical strategies that can offer organisations the highest impact on their business.

Our business consulting helps our clients accelerate, optimise and transform their organisations using leading business strategies and digital solutions. UAE clients can leverage from our international business expertise gained working with some of the largest companies and government departments around the world.

For any questions, queries or to set up a meeting with one of our Dubai-based management consultants call +971 44558410 or send us your details now, we would love to have you on board with us.


Joe Tawfik | CEO

Joe is the founder and CEO for Kinetic Consulting. Joe has over 25 years senior management experience. Over the years he has started-up over 11 different companies, developed, and coached numerous companies to business growth. He has worked across industries and won several awards for  excellence and customer experience over the years. Joe has an extensive and proven track record for achieving outstanding results for clients based all over the world.

Craig Lee | Partner

Craig Lee is a CX transformist. He improves business results by changing the way we think, design and transact with customers. He helps organisations drive customer centricity and reshapes customer experiences across multiple touch points. He has a unique understanding of brands, customer needs and behaviours and what this means to the delivery of profitable customer experiences, services and processes. Craig has extensive luxury brand experience and a proven track record with the establishment of the Emirates Airline CX programme. He is a recognised international speaker on CX and on getting CX started and rejuvenating stalled CX programmes.